HIGH DEFINITION MESSAGE FORMATION
We know you’re great. You know you’re great. But how are you saying it? Do your customers and the market understand why you’re so great? In today’s hyper-communicative market your service or product alone is not enough. Through your communication, be it website copy, sales collateral, key messages - you must demonstrate value, unsurpassed quality and second-to-none. And you have to make your point it in an instant.
At the core of any successful lead generation, marketing, branding, business development or public relations program are messages that excite and motivate your target customers. VolumePR’s proprietary “High Definition Message Formation” process ensures your organization is armed with concise messages that will drive media exposure, thought leadership, and market respect. Some of the elements included in VolumePR’s message formation include:
- SWOT Analysis: An analysis of the internal and external forces affecting your brand, and how that should translate to the business growth strategies you employ, and enables the creation of communication materials where your value is indisputable
- Strengths: Internal - company and product
- Weaknesses: Internal – what obstacles may exist, and what needs to be done to overcome them
- Opportunities: External – how to penetrate saturated markets; unexplored income stream potentials, etc.
- Threats: External – real and perceived competitors, etc.
- Comprehensive Message Points: Formalize the language and talking points that clarify how every communication about the company, products and services will be structured
- Do all of your sales people describe the company the same way? Are all of your executives clear on how to communicate who you are, what you do and why you matter in a way that incites action in 15 seconds
- Does your receptionist know how to answer a cold-call about what your company does?
- Positioning: Tailor your differentiators, benefits, value and uniqueness amidst competitors (both real and perceived) so your customers and the media instantly “get it” and are compelled to ACT
- Sparklers: Succinct and beautifully articulated statements, statistics and quantifiable proof points that establish the company’s value in quick sound bites
- Boilerplate: The comprehensive one paragraph description of the company for use in all press releases and press kit materials
- Message Mapping: Graphically portray your messages, and how each member of your organization should deliver them – and in the proper order for maximum impact on the recipient. Leave no room for confusion or alternative interpretation from anyone within the organization