Volume Public Relations Awarded LACP 2005 Spotlight Award
League of American Communications Professionals honor
VolumePR’s Unique Communication Style
Denver, CO – January 3, 2006 – Volume Public Relations is proud to announce that its development of corporate and product press materials for Digitech Systems, Inc. has been selected as a 2005 Spotlight Award Honor winner for Print, Video & Web Communications category by the League of American Communications Professionals (LACP).
The Spotlight Awards recognize excellence in the practice of professional communications. To select the winners, a panel of communication professionals affiliated with the LACP reviewed more than 850 entries for first impression, creativity, clarity, relevance and narrative/visual content quality.
To immediately differentiate its clients and present them in a manner that guarantees recognition and attention from external audiences, VolumePR critically assesses every piece of client communication with it “So What Scan” test. “When communicating through the written word, you don’t just have to tell the story. You have to prove the necessity and value of the product or service instantly to the reader to hold their attention,” said Elizabeth Robinson, VolumePR President and Founder. “VolumePR does that by always ensuring every piece of written communication answers the question ‘So What?’ in every sentence, and that the reader can see what is important and applicable to them instantly – by merely scanning the document.”
The “So What Scan” method of communication was used in the Digitech Systems press kit to convey how the company has revolutionized electronic content management technology (ECM), to streamline day-to-day business management and make ECM available to businesses of any size.
“We have already begun reaping the benefits of VolumePR’s unique communication approach through a dramatic and positive response from the press, and we are delighted that the effectiveness of the Digitech Systems press kit is being recognized and acknowledged by communications professionals,” said Digitech Systems, President and CEO HK Bain.
VolumePR was founded in 2001 to provide organizations with affordable public relations programs that have an undeniable impact on the bottom line. By consistently exceeding client campaign goals and objectives, VolumePR accelerates its clients to positions of market leadership through measurable and cost-effective public relations programs. For more information visit www.volumepr.com